Letterpress: New Applications For Traditional Skills

ISBN: 2940361207

Author: Jury, David

Condition: Used

Contemporary graphic designers, particularly those who have grown up with the computer, are re-discovering the creative potential of letterpress as a medium. Letterpress has unique visual and tactile impact, thanks to its physical presence on the page, and offers a powerful means of expressing ideas through a more thoughtful and intelligent use of type.Despite the dominance of computer typesetting and printing in trade publishing, new, private letterpress publishers are on the increase. This timely book celebrates the diversity of the original work being produced by graphic designers and typographers using letterpress around the world.The book examines US and European private presses, top international graphic designers working with letterpress, the use of letterpress as a commercial medium in developing countries, and new developments in letterpress technology.It is designed to support the trend for non-computer design techniques now enjoying a period of new growth and reinvention.