Luxury Online: Styles, Systems, Strategies
MIA KARTS BOOKS
Luxury Online: Styles, Systems, Strategies
Book details
- Author
- Uch Okonkwo
- Publisher
- MACMILLAN
- Format
- Hardcover
- Language
- English
- Category
- Retailing
- Condition
- New
- ISBN-13
- 9780230555365
- ISBN-10
- 0230555365
- Vendor: Mia Karts
Luxury Online: Styles, Systems, Strategies
$50.97 USD
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ISBN: 0230555365
Author: Okonkwo, Uch
Condition: New
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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Luxury Online: Styles, Systems, Strategies
$50.97 USD
