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Luxury Online: Styles, Systems, Strategies
$50.30 USD
$38.36 USD
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ISBN: 0230555365
Author: Okonkwo, Uch
Condition: New
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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Luxury Online: Styles, Systems, Strategies
$50.30 USD
$38.36 USD