- Vendor: Miakarts Books
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
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Competitive Pricing You Can Trust — Quality You Can Rely On.
This book explores the principles behind memorable ideas and why certain messages stick while others fade away. A practical resource for anyone interested in communication and marketing.
- Format: Hardcover – 304 pages
- Author: Chip Heath and Dan Heath
- Publisher: Random House
- Key Topics: Communication, psychology, marketing principles
- Year: 2007
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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath

