Managing Brands
MIA KARTS BOOKS
Managing Brands
Managing Brands
$197.99 USD
Available
Book Details
- Format
- Paperback
- Language
- English
- Category
- Marketing
- Condition
- New
- ISBN-13
- 9780077117481
- ISBN-10
- 0077117484
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ISBN: 0077117484
Author: Laforet, Sylvie
Condition: New
Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.
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Managing Brands
$197.99 USD
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