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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing, 16)

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Product description

ISBN: 038724378X

Author: Chakravarty, Amiya K.

Condition: New

Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.Hardcover version published in December 2003.

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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing, 16)

$80.97 USD
$62.21 USD
 per 

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