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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing, 16)
$80.97 USD
$64.78 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 038724378X
Author: Chakravarty, Amiya K.
Condition: New
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.Hardcover version published in December 2003.
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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing, 16)
$80.97 USD
$64.78 USD