Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and ...
MIA KARTS BOOKS
Managing Business Interfaces: Marketing and Engineering I...
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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing, 16)
$83.11 USD
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Book Details
- Author
- Amiya K. Chakravarty
- Publisher
- Springer
- Format
- Paperback
- Language
- English
- Category
- Economics
- Condition
- New
- ISBN-13
- 9780387243788
- ISBN-10
- 038724378X
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ISBN: 038724378X
Author: Chakravarty, Amiya K.
Condition: New
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.Hardcover version published in December 2003.
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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains (International Series in Quantitative Marketing, 16)
$83.11 USD
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