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Managing New Product and Process Development: Text and Cases
$199.51 USD
$159.61 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0029055172
Author: Steven C. Wheelwright
Condition: New
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
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Managing New Product and Process Development: Text and Cases
$199.51 USD
$159.61 USD