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Managing New Technology Development
$102.82 USD
$82.26 USD
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ISBN: 0070597480
Author: Souder, William E.
Condition: New
New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.
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Managing New Technology Development
$102.82 USD
$82.26 USD