Managing Sustainable Innovation: The Driver for Global Growth

ISBN: 0387875808

Author: Maxwell, Ian E.

Condition: New

Review"Overall, Ian Maxwell has taken a multi-national up-to-date perspective on innovation, which makes the book a useful resource in many contexts. The early chapters set the principles for thinking about innovation and its role in regional and global economic growth, in an accessible and practical way, while later chapters describe many cases of innovative technology. For example, the chapter dealing with renewable energy innovation has an immediacy which relates to the current volatility of global energy economics. Managing Sustainable Innovation is a valuable commentary on the essence of innovation, emerging technologies and innovative companies."Ralph CooneyPro-Vice Chancellor TamakiThe University of Auckland"In the 21st century world, increasingly driven by innovation, Ians work is insightful, thoughtful, and timely. Complex issues are distilled into simple understandable concepts that are universal with broad applicability across industries, businesses, and countries. Work should be invaluable in managing research portfolios and resources, and developing an innovative culture for long-term sustainable growth and competitive advantage. A must read book for executives, leaders, educators, and professionals irrespective of the industry they are working in!"Baljit GambhirManaging ConsultantShell Global Solutions (US) Incorporated"This book provides insight into the most up-to-date ideas and approaches to innovation that are very valuable to any organisation, commercial or governmental."Thomas MaschmeyerARC Federation FellowUniversity of Sydney"Ian Maxwell offers a practical approach to innovation management and highlights the importance of environmentally sustainable innovation and policy in developing countries. Applying years of research, application and enthusiasm, Dr. Maxwell includes numerous examples from high-tech, telecommunications and energy, among others."Dr. Jan van der EijkChief Technology OfficerRoyal Dutch ShellThe NetherlandsAus den Rezensionen: In der Buchhandlung htte ich den dnnen Band ... aufgrund des Titels wohl angesehen ... Aber nachdem ich das Buch dann eben ... gelesen habe, muss ich sagen, dass mir deutlich etwas entgangen wre. ... Und ... in einer anderen Richtung erweitert das Lesen des Buches den Gesichtskreis. ... Letztlich machte mir das Buch beim Lesen noch etwas klar. Nachhaltigkeitsinnovationen, das ist ja gut und schn. ... Dies ist ein Buch fr Leute, die einen aktuellen berblick ber eine ... zufllige Auswahl von Entwicklungen zu Nachhaltigkeitsinnovationen gebrauchen knnen ... (Jens Clausen, in: kologisches Wirtschaften, 2010, Issue 1, S. 53 f.)Product DescriptionIan Maxwell applies decades of research and application to present a novel approach to innovation, with an emphasis on sustainable and renewable practices that benefit many, and not just a handful of executives and shareholders. Featuring examples from a wide range of innovators around the world, from Google to Genentech to the Masdar clean city initiative in Abu Dhabi, Maxwell argues that organizations that embrace structured innovation management systems and drive a top down innovation culture will achieve sustainable high growth and strong shareholder returns. Countries that provide the right physical, financial and human resource infrastructure to support a highly innovative macro-economic environment will experience both strong GPD growth and high living standards. Those companies and countries that fail to support innovation will struggle to compete and raise living standards, respectively. Maxwell considers the cases of China and India, whose low-cost innovation strategies are posing a serious competitive threat to established multinationals in the developed world, and considers the impact of innovation on such timely issues as climate change, environmental pollution, fossil fuel shortages, third world poverty, rising healthcare costs and ageing populations.From the Back CoverT