Marketing
MIA KARTS BOOKS
Marketing
Book Details
- Format
- Paperback
- Language
- English
- Condition
- New
- ISBN-13
- 9780357984260
- ISBN-10
- 0357984269
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ISBN: 0357984269
Author: Ferrell, O. C.
Condition: New
Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of todays competitive business environment.
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