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Marketing: An Introduction
$239.07 USD
$178.20 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0132744031
Author: Armstrong, Gary
Condition: New
This best-selling, brief text introduces marketing through the lens of creating value for customers.With engaging real-world examples and information, Marketing: An Introduction shows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.
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Marketing: An Introduction
$239.07 USD
$178.20 USD
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