- Vendor: Mia Karts
Marketing and Feminism: Current issues and research (Routledge Interpretive Marketing Research)
Free U.S. shipping on all orders. Free international shipping on orders over $99
All orders are dispatched the next business day!
Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0415219728
Author: Catterall, Miriam
Condition: New
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:* the dark side of female consumption* women and marketing in Socialist economies* women and advertising* ecofeminism and marketing* gender, marketing and cultural diversity* marketing, sex and sexuality.Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
Have a question?
Marketing and Feminism: Current issues and research (Routledge Interpretive Marketing Research)