Marketing and Finance: Creating Shareholder Value
MIA KARTS BOOKS
Marketing and Finance: Creating Shareholder Value
Book Details
- Format
- Paperback
- Language
- English
- Category
- Marketing
- Condition
- New
- ISBN-13
- 9781119953388
- ISBN-10
- 1119953383
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 1119953383
Author: McDonald, Malcolm
Condition: New
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.
Have a question?
Marketing and Finance: Creating Shareholder Value
You May Also Like
More in Marketing & Sales
