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Marketing Communication: A Critical Introduction
$131.98 USD
$105.59 USD
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ISBN: 0415230403
Author: Varey, Richard
Condition: New
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
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Marketing Communication: A Critical Introduction
$131.98 USD
$105.59 USD