Marketing Communication: A Critical Introduction
MIA KARTS BOOKS
Marketing Communication: A Critical Introduction
- Vendor: Mia Karts
Marketing Communication: A Critical Introduction
$98.88 USD
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Book Details
- Author
- Richard Varey
- Publisher
- Routledge
- Format
- Paperback
- Language
- English
- Category
- Advertising
- Condition
- New
- ISBN-13
- 9780415230407
- ISBN-10
- 0415230403
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ISBN: 0415230403
Author: Varey, Richard
Condition: New
Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.
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Marketing Communication: A Critical Introduction
$98.88 USD
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