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Marketing Excellence: Winning Companies Reveal the Secrets of Their Success
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ISBN: 0470060271
Author: Burkitt, Hugh
Condition: New
Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; its likely that some operate in yours.Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers todays most revealing, readable and above all relevant lessons in Marketing Excellence.
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Marketing Excellence: Winning Companies Reveal the Secrets of Their Success