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Marketing Health Services
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ISBN: 1567932347
Author: Thomas, Richard K.
Condition: New
Richard Thomas's new Marketing Health Services is a comprehensive guide to the world of healthcare marketing. It provides the nuts and bolts information a marketing professional veteran and newcomer alike could immediately apply to his or her own work. The book's contents run the gamut from understanding healthcare markets to applying marketing techniques to evaluating the marketing effort.Thomas discusses the latest thinking on healthcare marketing, includingFactors that drive marketing approaches and consumer behavior in healthcarePractical tips on devising a marketing strategy and managing its progressCritical analysis of the marketing techniques currently used in healthcareIntroduction to emerging techniques being adapted for healthcarestrategies to consider when initiating market researchCase studies illustrating various marketing techniques
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Marketing Health Services