Marketing Immunity: Breaking Through Customer Resistance
MIA KARTS BOOKS
Marketing Immunity: Breaking Through Customer Resistance
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Management & Leadership
- Condition
- New
- ISBN-13
- 9780870949494
- ISBN-10
- 0870949497
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 0870949497
Author: Lazarus, George
Condition: New
Explains why customers become unresponsive to advertising, analyzes successful campaigns as well as failures, and show how to gain interest for new products
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Marketing Immunity: Breaking Through Customer Resistance
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