Marketing, Morality and the Natural Environment (Routledge Advances in Management and B...
MIA KARTS BOOKS
Marketing, Morality and the Natural Environment (Routledg...
- Vendor: Mia Karts
Marketing, Morality and the Natural Environment (Routledge Advances in Management and Business Studies)
$85.19 USD
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Book Details
- Author
- Andrew Crane
- Publisher
- Routledge
- Format
- Hardcover
- Language
- English
- Category
- Ethics
- Condition
- New
- ISBN-13
- 9780415213820
- ISBN-10
- 0415213827
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ISBN: 0415213827
Author: Crane, Andrew
Condition: New
This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.
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Marketing, Morality and the Natural Environment (Routledge Advances in Management and Business Studies)
$85.19 USD
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