Marketing Rebellion: The Most Human Company Wins

ISBN: 0578419866

Author: Schaefer, Mark W.

Condition: New

"One of the most important marketing books of the decade." -- LinkedIn"Marketing Rebellion" is a wake-up call. Now that our customers have the accumulated knowledge of the human race in the plan of their hands, they expect something more from us. They don't want to be interrupted, spammed, or intercepted. They need us to come alongside them at their point of need.This book helps you tune-in to the new world of consumer realities and offers inspiring, actionable steps for your business to connect to customers in meaningful ways. Backed by extensive research and expert interviews, "Marketing Rebellion" started a movement in truly human-centric business practices.. Highlights include: How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. Why businesses must be built on human impressions instead of advertising impressions. The five constant human truths at the heart of successful marketing strategy. Why customer loyalty is dying and what you need to do about it right now How to help your best customers do the marketing for you. Actionable steps to provide an immediate course-correction for businesses of any size. Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?