Marketing Research for Managers
MIA KARTS BOOKS
Marketing Research for Managers
Marketing Research for Managers
$23.42 USD
Available
Book Details
- Format
- Paperback
- Language
- English
- Category
- Management
- Condition
- Used
- ISBN-13
- 9780750654531
- ISBN-10
- 0750654538
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ISBN: 0750654538
Author: Crouch, Sunny
Condition: Used
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.This new edition of the text includes:* The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples
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Marketing Research for Managers
$23.42 USD
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