Marketing to Seniors
MIA KARTS BOOKS
Marketing to Seniors
Marketing to Seniors
$32.99 USD
Available
Book Details
- Author
- Michael C Walker
- Publisher
- 1st Book Library
- Format
- Hardcover
- Language
- English
- Category
- Research
- Condition
- New
- ISBN-13
- 9780759691162
- ISBN-10
- 0759691169
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ISBN: 0759691169
Author: Walker, Michael C
Condition: New
Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.
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Marketing to Seniors
$32.99 USD
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