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Marketing Tourism Destinations: A Strategic Planning Approach
$111.12 USD
$88.90 USD
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ISBN: 0471540676
Author: Heath, Ernie
Condition: New
Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
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Marketing Tourism Destinations: A Strategic Planning Approach
$111.12 USD
$88.90 USD