- Vendor: Mia Karts
Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
Free U.S. shipping on all orders. Free international shipping on orders over $99
All orders are dispatched the next business day!
Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0071460829
Author: Ries, Al
Condition: New
The book that changed marketing forever is now updated for the new millenniumIn 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades-including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds-along with annotated reproductions of winning and losing ads.
Have a question?
Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition