Mass Advertising as Social Forecast: A Method for Future Research
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Mass Advertising as Social Forecast: A Method for Future ...
Mass Advertising as Social Forecast: A Method for Future Research
$90.00 USD
Available
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Advertising
- Condition
- New
- ISBN-13
- 9780837185958
- ISBN-10
- 0837185955
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ISBN: 0837185955
Author: Fowles, Jib
Condition: New
Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.
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Mass Advertising as Social Forecast: A Method for Future Research
$90.00 USD
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