Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Manag...
MIA KARTS BOOKS
- Vendor: Mia Karts
Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Library)
Book Details
- Author
- John Care
- Publisher
- Artech House
- Format
- Hardcover
- Language
- English
- Category
- Marketing
- Condition
- New
- ISBN-13
- 9781630818722
- ISBN-10
- 1630818720
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ISBN: 1630818720
Author: Care, John
Condition: New
Care helps sales engineers who engage on the technical side of the sales and buying process navigate the complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. His topics include an overview of the sales process, business value discovery: pains and gains, remote demonstrations and presentations, the new sales engineer: getting started, and time management for the sales engineer. Annotation 2022 Ringgold, Inc., Portland, OR (protoview.com)
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Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Library)
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