McDonald's: Behind The Arches

ISBN: 0553347594

Author: Love, John F.

Condition: Used

Perfect for fans of The Founder, this is the real-life story of the worlds premier entrepreneurial success.The growth of McDonalds worldwide continues to astonish. In tough financial times, McDonalds proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire.McDonalds has been a trendsetter in advertising, focusing on different demographics as well as the physically disabled. McDonalds created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonalds has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally safe packaging and recyclable goods.Inspiring, informative, and filled with behind-the-scenes stories, this remarkable saga offers an irresistible look inside a great American business success.