MDM for Customer Data: Optimizing Customer Centric Management of Your Business

ISBN: 1583473505

Author: Looi, Kelvin K. A.

Condition: New

Practical and informal, this manual clearly defines Master Data Management (MDM), a set of processes and tools that consistently define and manage the nontransactional data entities of an organization. Demonstrating how to implement MDM and how to make it complement other IT solutions, this handbook proves that MDM is a fascinating and up-and-coming approach that allows organizations to run customer-centric business operations. With chapters on data governance, MDM data domains, and customer-data case studies, this reference will appeal to programmers, chief information officers, and information technology architects and managers.

• Know the different MDM implementation styles and approaches | Understand the importance of data governance for successful implementation | Be prepared to implement the first phase of an MDM project | And much | much more