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Media, Organizations and Identity
$75.30 USD
$57.90 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0230515517
Author: Chouliaraki, Lilie
Condition: New
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
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Media, Organizations and Identity
$75.30 USD
$57.90 USD