Media, Organizations and Identity
MIA KARTS BOOKS
Book details
- Language
- English
- Category
- Industries
- Condition
- New
- ISBN-10
- 0230515517
- Vendor: Mia Karts
Media, Organizations and Identity
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ISBN: 0230515517
Author: Chouliaraki, Lilie
Condition: New
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
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Media, Organizations and Identity

