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Meetings, Expositions, Events, and Conventions: An Introduction to the Industry
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ISBN: 0134735900
Author: Fenich, George
Condition: New
For courses in events and convention management.The most thorough, up-to-date text on the MEEC industryMeetings, Expositions, Events, and Conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC - meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industrys most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the 5th edition reflects feedback from adopters and reviewers to improve upon the previous edition.
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Meetings, Expositions, Events, and Conventions: An Introduction to the Industry