Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study
MIA KARTS BOOKS
Book details
- Author
- V. Koller
- Publisher
- MACMILLAN
- Format
- Paperback
- Language
- English
- Category
- Public Relations
- Condition
- New
- ISBN-13
- 9780230217072
- ISBN-10
- 0230217079
- Vendor: Mia Karts
Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study
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ISBN: 0230217079
Author: Koller, V.
Condition: New
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
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Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study
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