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Mobile Commerce: Technology, Theory, and Applications
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ISBN: 1591400449
Author: Mennecke, Brian E
Condition: New
M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce appliations for both individuals and organizations are expected to grow considerably over the next few years. This text addresses issues pertaining to the development, deployment and use of these applications. Its objective is to provide a single source of contemporary information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on business and consumers and case studies describing comtemporaty m-commerce applications and lessons learned.
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Mobile Commerce: Technology, Theory, and Applications