Netflixed: The Epic Battle for America's Eyeballs
MIA KARTS BOOKS
Netflixed: The Epic Battle for America's Eyeballs
Book Details
- Format
- Paperback
- Language
- English
- Category
- Performing Arts
- Condition
- New
- ISBN-13
- 9781591846598
- ISBN-10
- 1591846595
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ISBN: 1591846595
Author: Keating, Gina
Condition: New
The inside story of Netflixs incredible rise and uncertain future as master of the video universeNetflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success-or even survival-is still far from guaranteed.Journalist Gina Keating recounts the fast-paced drama of the companys turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.
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Netflixed: The Epic Battle for America's Eyeballs
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