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New Dimensions in Investor Relations: Competing for Capital in the 21st Century
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ISBN: 0471141534
Author: Marcus, Bruce W.
Condition: New
The acknowledged bible on investor relationsInvestor relations is an essential facet of any publicly tradedcompany, inevitably affecting its stock price, investments, andliquidity. Maximizing Your Investor Relations provides practicalguidance needed to master this complex undertaking and advocatepersuasively on your company's behalf to achieve greaterrecognition and value. Comprehensive and thoughtful, it focuses oncontrolling the day-to-day mechanics of investor relations to moreeffectively compete for capital.
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New Dimensions in Investor Relations: Competing for Capital in the 21st Century