Next Now: Trends for the Future
MIA KARTS BOOKS
Next Now: Trends for the Future
Book Details
- Author
- Marian Salzman
- Publisher
- St. Martin's Griffin
- Format
- Paperback
- Language
- English
- Category
- Marketing & Sales
- Condition
- New
- ISBN-13
- 9780230600010
- ISBN-10
- 0230600018
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ISBN: 0230600018
Author: Salzman, Marian
Condition: New
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.
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Next Now: Trends for the Future
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