No! I Don't Have 15 Minutes to Chat: What Top Tech Execs Wish Salespeople Knew About Getting in the Door and Earning the Business

ISBN: 1734568402

Author: Silverstein, David

Condition: New

Learn the Secrets of Successfully Selling to CIOsIf you sell technology to CIOs, you know getting their attention is harder than ever. How can you break through the barriers to win their business? David Silverstein and Randy Gaboriault go straight to the source-CIOs themselves-for insider insights on what works, what doesnt, and what they wish salespeople would do differently.In this book, youll learn everything you need to:Make the initial connection. Email blasts, LinkedIn invites, and cold calls dont work; heres what does. Be a partner, not a pest. CIOs are busy. Sleuth out info on their company and concerns without taking a second of their time. Clinch the sale. You worked hard to earn that meeting-so dont blow it. Heres what seals the deal (and what not to do). Build long-term relationships. Turn one sale into many by inspiring lasting loyalty from your customers.