Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it

ISBN: 1999023080

Author: Dunford, April

Condition: New

You know your product is awesome-but does anybody else?In a crowded market, even the best products struggle to get noticed-not because theyre not great, but because your customers dont get them. The problem isnt the product-its the positioning.In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product make sense to the right people, and fast. Drawing on more than two decades of launching and positioning products in tech and beyond, Dunford offers a proven, repeatable approach to positioning your product, complete with updated examples and fresh insights drawn from her real-world consulting work.You'll learn how to assemble the right team to tackle positioning, use a simple yet powerful five-step positioning process, ensure your positioning is highly differentiated from your competitors, identify your best-fit customers, test your positioning using a structured sales narrative, avoid common positioning mistakes that muddy your message. Whether youre an entrepreneur, marketer, or salesperson struggling to bring inventive products to market, April Dunfords insights will help you find your awesome, so that your customers can too.