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Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future
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ISBN: 0060157801
Author: Sculley, John
Condition: New
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

