Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future
MIA KARTS BOOKS
- Vendor: Mia Karts
Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Business & Money
- Condition
- Used
- ISBN-13
- 9780060157807
- ISBN-10
- 0060157801
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 0060157801
Author: Sculley, John
Condition: Used
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future
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