Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Expe...
MIA KARTS BOOKS
Place Branding: Glocal, Virtual and Physical Identities, ...
Book details
- Publisher
- MACMILLAN
- Format
- Paperback
- Language
- English
- Category
- Hospitality, Travel & Tourism
- Condition
- New
- ISBN-13
- 9780230230736
- ISBN-10
- 0230230733
- Vendor: Mia Karts
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
$78.88 USD
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ISBN: 0230230733
Author: Govers, R.
Condition: New
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
$78.88 USD
