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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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ISBN: 0071359168
Author: Ries, Al
Condition: New
Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....-David Bohnett, Chairman and Founder of GeoCitiesA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customers mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didnt follow, Ries and Trouts thinking.
- New | 20th Anniversary Edition | Hardcover | Beautiful Dustcover
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Positioning: The Battle for Your Mind, 20th Anniversary Edition