Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

ISBN: 0786863153

Author: Schultz, Howard

Condition: New

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle

• Since 1987, Starbuckss star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product thats become a subculture. Whether youre an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the companys rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."