Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Howard Schultz

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Pour Your Heart Into It: How Starbucks Built a Company On...
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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

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Book Details

Author
Howard Schultz
Publisher
Hachette Books
Format
Paperback
Language
English
Category
Business & Industry
Condition
New
ISBN-13
9780786883561
ISBN-10
0786883561

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Product description

ISBN: 0786883561

Author: Schultz, Howard

Condition: New

Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience."It is hard to imagine a more satisfying brew than this memoir." -Publishers WeeklyThe success of Starbucks Coffee Company is one of the most inspiring business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

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