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Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
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ISBN: 0875842453
Author: Clark, Kim B.
Condition: New
This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy.
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Product Development Performance: Strategy, Organization, and Management in the World Auto Industry

