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Profiles in Small Business
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ISBN: 0415098289
Author: Anderson, Margo
Condition: New
A new analytical approach to small firms' cases, which* Uses rich primary source data on modern small businesses* Combines business strategy and industrial organization* Presents detailed Profiles on diverse small businesses* Shows how successful small businesses achieve competitive advantage* Considers both extended rivalry and financial structure* Shows how to `ground' small business theory in realityProfiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: 45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.
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Profiles in Small Business