Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results
MIA KARTS BOOKS
Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results
Book Details
- Format
- Paperback
- Language
- English
- Category
- Nonprofit Organizations & Charities
- Condition
- New
- ISBN-13
- 9781118693094
- ISBN-10
- 1118693094
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ISBN: 1118693094
Author: Stevenson, Scott C.
Condition: New
Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.Important topics covered include: Planning and scheduling Personal appeals Building mailing lists Donor outreach Writing calls to action Direct mail testing Targeting specific groups Testimonials Pledge forms Response rates Analyzing results Bounce backsPlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
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Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results
