Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two

ISBN: 125013501X

Author: Koch, Jim

Condition: New

NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, and ForbesFounder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.Boston Beers Jim Koch offers readers a six-pack of wisdom. - The Boston GlobePull up a chair and crack open a Sam Adams. Its time to leave behind business as you know it.Quench Your Own Thirst covers everything from finding your own Yoda to Kochs theory on how a piece of string can teach you the most important lesson youll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. So, are you quenching you own thirst - or someone elses?"Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch's entrepreneurial journey is motivated by a deep commitment to making superb products and building a unique culture that reinforces innovation and risk-taking. This book tells a compelling story about how he did it. The lessons will be invaluable for anyone starting a business or building a career." -Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WRHambrecht + Co