Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

ISBN: 1591398665

Author: Ghemawat, Pankaj

Condition: New

Why do so many global strategies fail-despite companies&; powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, flat&; world, and the allure of similarities, firms launch one-size-fits-all strategies.But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity-including direct investment, tourism, and communication-happens locally, not internationally.In this semiglobalized&; world, one-size-fits-all strategies don&;t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how-by providing tools for: Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. Tracking the implications of particular border-crossing moves for your company&;s ability to create value. Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences-as well as how other well-known companies have failed at this challenge.Crucial for any business competing across borders, this book will transform the way you approach global strategy.