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Relationship Marketing: Exploring relational strategies in marketing (2nd Edition)
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ISBN: 0273686232
Author: Egan, John
Condition: New
Relationship Marketing: Exploring relational strategies in marketing, 2e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'.
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Relationship Marketing: Exploring relational strategies in marketing (2nd Edition)
$75.02 USD
$60.01 USD