Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
MIA KARTS BOOKS
- Vendor: Mia Karts
Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
Book Details
- Author
- Sergio Zyman
- Publisher
- Brand: Portfolio Hardcover
- Format
- Hardcover
- Language
- English
- Category
- Marketing
- Condition
- New
- ISBN-13
- 9781591840541
- ISBN-10
- 1591840546
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ISBN: 1591840546
Author: Zyman, Sergio
Condition: New
A marketing expert and author of the best-selling The End of Marketing as We Know It demonstrates the power of renovation over innovation within a business environment, explaining how to revitalize marketing strategies, improve growth, and retool one's business in order to improve the chance for success. 30,000 first printing.
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Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
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