- Vendor: Mia Karts
Return on Ideas: A Practical Guide to Making Innovation Pay
Free U.S. shipping on all orders. Free international shipping on orders over $99
All orders are dispatched the next business day!
Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0470028572
Author: Nichols, David
Condition: New
Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, rocketing, to tackle the problem.The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerrys - as well as unconventional sources such as theatre and comedy.
Have a question?
Return on Ideas: A Practical Guide to Making Innovation Pay