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Revenue Management: A Practical Pricing Perspective
$133.48 USD
$99.68 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0230241417
Author: Yeoman, I.
Condition: New
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
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Revenue Management: A Practical Pricing Perspective
$133.48 USD
$99.68 USD